Trademarks and Unfair Competition

Cook Alex’s trademark and unfair competition practice is focused on protecting, enforcing, defending and maximizing our clients’ brand recognition by representing them on trademark and unfair competition issues. Cook Alex provides trademark services for the following:
  • Internet domain names
  • Product designs and packaging
  • Brand names, marks, and logos
  • Brand and product colors, shapes and sounds

Cook Alex’s trademark and unfair competition practice provides the following services to clients:


  • Counseling on protecting trademarks and service marks
  • Screening proposed trademarks including review of internet domain names
  • Preparing and prosecuting trademark applications in the U.S. and abroad
  • Conducting opposition and cancellation proceedings

Enforcement & Defense

  • Counseling on enforcing trademarks and litigation avoidance
  • Monitoring and investigating potential infringement including:
    • Trademarks
    • Service marks
    • Trade names
    • Trade dress
    • Misappropriation
    • False advertising
    • Defamation
    • Deceptive trade practices
  • Counseling on trademark strategies
  • Mediating trademarks and unfair competition disputes
  • Litigating trademarks and unfair competition disputes in federal and state courts
  • Enforcing trademarks in foreign countries

Value Maximization

  • Counseling on enhancing the value of trademarks
  • Providing trademark clearance opinions
  • Advising on appropriate trademark usage for advertising and packaging
  • Negotiating and preparing trademark licenses and assignments